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Gail Borden Public Library, Elgin, Illinois, for “Space: Dare to
Dream,” a dynamic interactive exhibit that was also an innovative
approach to marketing traditional summer reading
programs. The program made exemplary use of partnerships, and the
library leveraged the exhibit to rocket its way to record numbers for summer reading
participation, library card registration, materials circulation, and
program attendance.
Hamilton Public Library, Hamilton,
Ontario, for “One Book, One City: Tackling Poverty Through the Arts.”
This multi-faceted “one book” campaign,
featuring the book Looking for X by Deborah Ellis, championed art as a
common language and mobilized the community to raise public awareness
about the issue of poverty.
Metropolitan Library Service Agency of St. Paul, Minnesota,
for its
“Museum Adventure Pass” program presented by Macy’s. The Pass transforms
the library card into up to four free tickets to any of the community’s
participating cultural organizations. The well-planned campaign was
implemented using a broad range of public relations tactics.
Richmond Public Library in Richmond,
British Columbia for creating a unique campaign that promoted the
library to school age children from kindergarten to grade seven. The
highlight
of the promotion was the round Ralphy library card for kids.
University of California Santa Barbara for “UCSB Reads for Earth Day
2007.” The UCSB library led a campus-wide initiative to read, discuss,
and even recycle (for other readers)
the book Field Notes from a Catastrophe. Held in collaboration with local libraries, the program reached a wide
range of community members beyond the university, from high school
students to users of recordings for the blind and dyslexic.
Winning entries were displayed at the John Cotton
Dana Library Public Relations Award booth in the exhibit area during the
2008 ALA Annual Conference.
The John Cotton Dana Award is sponsored by the H. W.
Wilson Company and the Library Administration and Management Association
(LAMA), a division of the American Library Association (ALA). H. W. Wilson
Company and the ALA have jointly sponsored the awards since 1946.
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